Art Nouveau is a late 19th-century art style, which was popular in Western Europe and the United States. It started to develop at the very end of the 19th century, as a response to industrialization and growing consumerism. Art Nouveau artists tried to give their work life and motion by using new artistic techniques, such as bright colors, curved lines, decorative floral or animal forms. Art Nouveau artists were often inspired by the shapes of plants and flowers. The artists did not think highly of themselves, but tried to make affordable art for everyone. They wanted to be understood by ordinary people, so they used everyday objects as inspiration for their work. Nature also had a strong influence on Art Nouveau painters. The colors that they used were also inspired by nature. Overall, Art Nouveau is not an easy art style to explain. There are many different styles within it, which makes it hard to define exactly what Art Nouveau is. It is perhaps best described as aa combination of Jugendstil, Symbolism and the Aesthetic Movement. The three most important artists of this movement were Gustav Klimt, Henri Matisse and Alphonse Mucha. These artists tried to make art that was not just beautiful and decorative, but also attractive. Art Nouveau artists wanted to change the way people saw art. The movement, which started in Belgium and France, spread through Europe and then came to America. Artists in each country had their own style of Art Nouveau.